Villa Bernasconi is a new concept of museum that emotionally involves the visitor, turning them into a guest and exceptionally, given the health emergency, into a "thief of stories". The Museum is a welcoming cultural place, with a strong reference to the villa's original vocation and use as a house, and unconventional, updating the relationship between past and present, conveying messages of innovation and dynamism. With the support of technological and design solutions, in fact, the villa itself tells its story and guides visitors, as guests, to discover its history and get to know the people who lived there, starting from 1906 - the year its construction was completed - until today. Not a museum in the traditional sense of the term, but an experience made of suggestions and connections guided by the #vocidivilla: an innovative and interactive journey through multimedia content, objects, and historical documents on loan from other museum and private collections. Villa Bernasconi, one of the rare examples of Art Nouveau architecture on Lake Como and the only villa in Cernobbio open to the public, was built between 1905 and 1906 according to the design of the architect Alfredo Campanini as a "fashionable house" for the engineer Davide Bernasconi who, of Milanese origin, founded the homonymous Silk Mills in Cernobbio at the end of the 19th century. It is a symbolic and very important place for the history of the city of Cernobbio. The reference to the owner's entrepreneurial activity is evident not only in the external decorations of the Villa, which reproduce the life cycle of the silkworm and the fruits of the mulberry plant, a unique feature in the Art Nouveau landscape, but also in the very position of the building. The villa is in fact located within the so-called "silk citadel" of Cernobbio, among what were the administrative offices of the Bernasconi Silk Mills (currently the Library and the Middle School), the houses built for the workers, the executives, and the managers, as well as the nursery (still active) designed by Davide Bernasconi himself. The architectural project of Villa Bernasconi rejects all symmetry and experiments with soft, free, and dynamic forms; the ornamental apparatus not only enriches the construction, but integrates with it and constitutes its living part. Its total and unitary design and the artistic value of the decorations are typical features of this style, which here, also thanks to the presence of the nationally renowned wrought iron master, Alessandro Mazzucotelli, achieve one of the most significant outcomes in Italy. The villa remained in the possession of the Bernasconi heirs until 1955 when it was sold to C.E.T. - later Società Autovie Lariane Valle Intelvi (S.A.L.V.I.) - which rented it to the Finance Guard until its purchase by the Municipality of Cernobbio in 1989. It temporarily housed the municipal offices (late nineties), and subsequently hosted temporary exhibitions and cultural events. After a long and important restoration and renovation project, lasting from 2005 to 2013 and financed with public and private funds, on November 26, 2017, it was definitively reopened to the public thanks to the "Liberty Tutti" project as a Museum. It is included in the Liberty itinerary in Lombardy and in the Art Nouveau European Route.