Architecture is, perhaps, the most complex cultural technology that humanity has produced. In no other field - from literature to theatre, to art - do economic, technical, scientific, artistic, legal, media, religious and political interests coincide as they do in it.

SoutHeritage Foundation, pursuing its mission of reviving heritage contexts or unused spaces, presents a new project produced for another architectural and heritage context: the La Martella village, an example of architecture, urban planning and community laboratory, created over the years fifties of the last century by Adriano Olivetti as President of the National Institute of Urban Planning and Vice President of UNRRA-CASAS. A unique experience in post-World War II Southern Italy which saw an interdisciplinary team of architects, engineers, sociologists and anthropologists working on the study and emptying of the historic Rioni Sassi of Matera (now a UNESCO World Heritage Site) to build places that would restore citizenship and meaning of community to people.

In this context, the project "An exposed territory - La Martella effect" wants to reflect on the triggering role that art can have for a broader exploration of contexts, allowing users to come into contact with a stratified contextual reality, bearer of values rooted in the history and current events of the host places. The project, in fact, starting from the great interpretative capacity of the living spaces that the village has been able to express since its origins (and which it has continued to maintain over time despite the transformations brought about by the inhabitants due to daily needs), reifies the village as object-subject of the exhibition, showcasing an entire city imagined and realized as an urban and social experiment aimed at outlining prospective scenarios for the evolution of the concept of the city. Therefore, a topology presented as a work, representative of that broad panorama of Italian heritage in which the places of daily life often end up also being places of art, given the high artistic-territorial sedimentation present in our country.

In this key, the project, through its proposition which extends the dimensions of the exhibition space to the entire urban surface of the village, has the intention of transcending the limits of the exhibition place by ranging from the territorial scale to the individual one, pursuing the imaginary on the village and the turning points to reveal the cultural stratification of a historical and significant place.