Over 60 years of history of the famous brand told through design, innovation and research in an exhibition path in which the control of energy and movement is transformed into an immersive experience between technology, light design and video installations.

An exhibition that tells the industrial history and iconic products of Brembo - world leader for over sixty years in braking systems - in an immersive and engaging multimedia experience conceived and produced by Brembo and Balich Wonder Studio. of the company, up to the most important challenges of the future such as sustainability and electric mobility.

Through interactive installations, light design and videos, the public will be led to the discovery of shapes, materials, colors, style and evolution of braking systems.

Within the exhibition, history and products come together in an exhibition divided into eight thematic sections - the origin and birth, the race, the research, the style, the design, the world, the future - with a series of installations between past and future.

Find yourself at the center of a competition circuit, experience the thrill of a car and motorcycle race thanks to special tubes that recreate the sound experience of a track; "Enter" the shapes of the brake discs through cones of laser lights; immerse yourself in a kinetic installation of partially suspended and continuously moving colored brake calipers; be amazed in front of a monobloc caliper that, from a single piece of aluminum, is born as a real sculpture, or get lost in an "Infinity room" generated by the mirroring surface of the "Greentive" disc that creates an unexpected and infinite environment: they will various and numerous multimedia experiences with which visitors can immerse themselves in the world of Brembo braking systems.