CAMPARI: THE ART OF INDUSTRY, Exhibition Campari Gallery, Sesto San Giovanni

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CAMPARI: THE ART OF INDUSTRY

From 2 June to 30 September 2024

Campari Gallery

Viale A. Gramsci, 161, Sesto San Giovanni

Temporarily closed

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The Campari Gallery presents, from Sunday, June 2nd to Monday, September 30th, 2024, the exhibition Campari: the art of industry, a photographic journey to tell the Campari production through images from the historical archive and with a new contribution from the American photographer Jill Mathis (Texas, USA). The exhibition features a series of 29 shots from the Campari Gallery archive from the early 20th century to the 90s. The images, mostly in black and white, evoke the different places and production phases of Campari's industrial history, portraying the workers decade after decade. The story of today's production activity is entrusted to Jill Mathis' shots. Her photographs, organized in diptychs and triptychs, compose a visual script inspired by the elegance hidden in the production and bottling processes, which come to life daily in the Campari Group industrial plant in Novi Ligure. The skillful use of a prolonged shutter speed, designed to capture the perfect moment, transforms the movements, the colors of the liquids, and the shapes of the bottles, including the famous conical truncated silhouette of Campari Soda, into elements of an abstract and dreamlike composition. Following in the footsteps of authors such as Ugo Mulas and Ralph Gibson, Mathis focuses on the language of form and directs attention to the movements of the hands of her subjects, in a visual score in black and white occasionally interrupted by touches of red, yellow, and orange. The series conceived by Jill Mathis is part of the selection from the historical archive of the Campari Gallery which, with its chronological progression, builds a bridge between tradition and contemporaneity. The formal rigor of its history, which has seen the contribution of some of the most important artists, designers, and directors of the last hundred and sixty years, welcomes Jill Mathis' images in a visual itinerary that, in the spaces of the Campari Gallery, traverses past and present.