Galleria Campari, for 2023, has completely renovated the two floors dedicated to the exhibition of works from the Campari archive, including over 50 new works in the visit itinerary, including sketches, objects and original posters that did not appear in the previous layout.

From 2023 the Campari Gallery, in relation to the profound renewal and increase in cultural proposals and after having offered free access for 13 years, has introduced the payment of a ticket to access the museum.

Extended until Sunday 16 April 2023 "Depero Campari: black and white in colour", an exhibition celebrating the 130th anniversary of the birth of Fortunato Depero, the iconic futurist artist of the brand. The exhibition explores the decennial collaboration (1926-1936) of the artist with Campari. In the visit itinerary, materials from the Campari archive are exhibited alongside works on loan that further testify to the relationship between Fortunato Depero and the famous bitter: the Squisito al Seltz (1926), from a private collection and Se la Pioggia fosse by Bitter Campari (1927), belonging to the Mart museum in Rovereto.

The title chosen for the exhibition draws inspiration from Fortunato Depero's graphics characterized by the use of black and white as they were made to be printed in newspapers as brand advertising.

Despite this, the communicative power of these advertising sketches was so powerful as to create sensations with infinite nuances, such as the famous Distrattamente I put a Bitter Campari in Testa (1928) and L'Ora del Bitter (1931).