A.I. is the new chair in which Kartell uses recycled material, adopting a virtuous process that helps clean up the environment by reusing industrial scrap, turning it back into raw material and thereby activating a system of circular economy.
The recycled material guarantees the same quality and structural requirements of the product, reducing the emissions necessary for its production.
Furthermore, thanks to the collaboration between Kartell, Philippe Starck and Autodesk, a leading American company in the production of 3D engineering and entertainment software "A.I." has been created combining human creativity and artificial intelligence.