Historical brands that have marked Italy's visual and material culture tell the story of Made in Italy in an exhibition that intertwines memory, design, and enterprise.

Curated by Carlo Martino and Francesco Zurlo, and promoted by the Ministry of Made in Italy in collaboration with Unioncamere, the exhibition brings together one hundred Italian companies, protagonists of the national industrial history, on the occasion of the 140th anniversary of the Italian Patents and Trademarks Office.

Among historical logos, symbols of Italian design excellence, memorable slogans and commercials, advertising images, and products that speak of a widespread beauty, the companies will share their archives and secrets, presenting themselves to the public in a completely new light.