WET: The Magazine of Gourmet Bathing was a magazine founded in 1976 in Venice, California by artist, editor and writer Leonard Koren. Through thirty-four issues published over a span of almost six years, WET established itself, first on the US and then on the international scene, as a place of editorial, graphic and narrative experimentation, attracting artists, photographers, designers and writers around its editorial staff , invited to give voice to their most daring visions and intuitions.

The concept of "Gourmet Bathing", literally an idea of "bath for connoisseurs", voluntarily escaped any rigid definition: on the one hand a veiled parody of a certain world of luxury magazines, on the other "an assault on good taste and linear thinking”, the metaphor of an approach to life in which sensuality, humour, seriousness and absurdity mix, becoming tools for observing and unhinging some of the social customs of the time. The evanescent and at the same time allusive nature of the "Gourmet Bathing" has allowed the magazine to welcome increasingly radically heterogeneous contents, with the sole and constant intention of tickling and disorienting the expectations of its readers. Through the eyes and the voice of its founder, the exhibition traces the trajectory of WET from its origins - the magazine was born as an extension of the bath parties, the unique parties organized by Koren to thank the collaborators of his artistic projects - up to its closure. In 1981.

On the walls of the exhibition hall, as if they were the pages of a large magazine, Koren stages a process of a posteriori self-interrogation which, through a series of questions and answers, textual and visual fragments, allows him to narrate the imaginary complex of WET both in its editorial and social aspects. The public is invited to further activate this dialogue using markers, available in the room for the duration of the exhibition, through which to place notes, comments and reflections in the lower margin of the visual and textual apparatuses. The story is completed by an acoustic intervention consisting of a set of musical tracks that reconstruct, in filigree, the soundscape that characterized and fed the editorial staff of the magazine.