A MAGICAL WINTER, Exhibition National Museum of the Salce Collection - Santa Margherita, Treviso

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A MAGICAL WINTER:

White emotions from the Salce Collection

From 21 November to 29 March 2026

National Museum of the Salce Collection - Santa Margherita

Via Reggimento Italia Libera, Treviso

Closed today: open tomorrow at 10:00

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A project born from a single intuition and developed in two locations, the National Museum Collezione Salce in Treviso, and the National Museum of Palazzo Besta in Teglio in Valtellina. Two exhibitions united by the same concept, conceived by Sergio Campagnolo, for an initiative promoted by the Ministry of Culture - through the regional directorates of national museums in Veneto and Lombardy, the Veneto and Lombardy regions, with the collaboration of various territorial institutions. The focus of the exhibitions, both included in the Cultural Olympics Program for Milan Cortina 2026, is the story of the evolution of winter sports from the pioneering experiences to the establishment of sports tourism, through changes in daily life and the profound impact on the mountain landscape. Each of the two exhibition venues - the Salce Museum and Palazzo Besta - addresses, in an original way, the story of what has been an extraordinary evolution of customs, as well as the economy. 70 years after Cortina hosted the 1956 Winter Olympics and 20 years after Turin 2006, dates that marked the history of skiing and winter sports, visitors to the two exhibitions are led to share great stories, achievements, values. The first to open its doors is the exhibition in Treviso, A MAGICAL WINTER. White emotions from the Salce Collection, hosted by the National Museum Collezione Salce, curated by Elisabetta Pasqualin. The exhibition, set up in both venues of the Treviso Museum, in Santa Margherita and San Gaetano, will be open from November 21, 2025, to March 29, 2026. Documented there is a true social revolution, when winter, once a feared season that for many, especially in the high mountains, meant poverty, difficulty, isolation, transformed into the best time for mountain communities and their guests. The exhibition brings back to life the magic of snow-capped peaks, the atmosphere of the ski resorts in the Alps when skiing and winter sports, from pioneering enterprises, become activities accessible to all, the birth of Christmas markets, festive moments at high altitudes... All that has made the winter season beautiful. As is known, the Salce boasts the most important Italian collection of historical posters, and several will be exhibited, some of them beautiful, some never before shown to the public. A section will be dedicated to Christmas Movies, very popular productions, whose posters are often signed by the greatest Italian poster artist, Renato Casaro.

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	opens - closes	last entry
monday	Closed now
tuesday	Closed now
wednesday	Closed now
thursday	Closed now
friday	10:00 - 18:00
saturday	10:00 - 18:00
sunday	10:00 - 18:00

A MAGICAL WINTER:

White emotions from the Salce Collection

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in Treviso

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