MeBo - Menabrea Botalla Museum is a unique space that tells the most important moments and preserves techniques, traditions, and memories of two companies deeply connected to the city of Biella. It is not only the territory that unites Menabrea and Botalla, the strong synergy arises from a sincere friendship, that between Franco Thedy and Andrea Bonino, respectively leading Birra Menabrea and Botalla Formaggi. A personal relationship that has led to professional collaborations such as joint participation in trade fairs and the creation of the first beer cheese in Italy, the iconic Sbirro, which has become a symbol of the union of the two companies and a source of pride for the city for over 15 years. An alliance that is strengthened with the birth of MeBo - Menabrea Botalla Museum, a place of history, culture, and tradition that will welcome citizens and tourists who want to deepen their knowledge of the two companies. An experience, a journey through the past and present that tells the story of the territory, the birth, development, and production techniques of two historic brands that have made craftsmanship the engine of a successful business.
Within the Experience wing, inaugurated at the end of 2021 and currently open on weekends, it is also possible to discover modern productions through digital stories and end the museum tour with a tasting of cheeses and beers in an absolutely unique and suggestive environment.

Inside MeBo, there is a room dedicated entirely to Sbirro and for those who want to take a souvenir with them, the shop attached to the museum offers gadgets and products from the two companies.